fandomain

Services

Five practices, run as one.

Each practice stands on its own. Together they take a brand from its first partnership to fans who keep buying.

01

Partnerships and licensing

Programs with leagues, teams, national sports bodies, venues and events, from the first approach to the signed deal.

What you getA partnership pipeline, and the materials to win it.

What it covers

  • Finding the right properties for the brand, and the way in
  • Partnership and licensing proposals and the decks that carry them
  • Program structure: rights, product, timing and rollout
  • Running the relationship once it is live
02

Demand and sales through partners and events

Getting product in front of buyers through partners, retail and the moments fans gather.

What you getA clear plan for where the product sells, and the activations that move it.

What it covers

  • Sales routes through partners, retailers and distributors
  • Launches built around major event weeks
  • Activations at events and venues
  • Distribution plans that match product to place
03

Fan and customer acquisition and retention

Winning new fans and customers, then keeping them.

What you getA map from first look to repeat customer, with the spend to match.

What it covers

  • Audience research and social media plans
  • Growth and distribution maps
  • Paid media planning and ad-spend maps
  • Retention: the reasons to come back and buy again
04

Content

Content systems set up and made in house, using AI-augmented production.

What you getA working content engine, not a one-off shoot.

What it covers

  • A content and asset system the team can actually run
  • Production set up and made directly, not handed off
  • AI-augmented tools used to make more, faster, on brand
  • Content built around partners, events and launches
05

Data and intelligence systems

Systems designed and built to show what is working across partners, fans, content and sales.

What you getOne place that shows what is working, built for the team that uses it.

What it covers

  • Gathering what the brand knows into one place
  • Research on markets, properties and audiences
  • Tools that track partners, fans, content and sales
  • Decisions that rest on evidence, not instinct

Start a conversation

Tell us what you are building.

Write to John Collins directly. A few lines on the brand, the partners you want and where you are stuck is enough to start.